Talk for Impact · Drift In WhatsApp · No account · A few minutes
Before you send it

See how it will be read,
while you can still change it.

You paste in what you are about to send, the board pack, the all-hands opening, the difficult email. It comes back with where the most reasonable reading is not the one you intended, and what to do about it. It is called Drift.

Open it in WhatsApp No account. Nothing to install. It runs in a chat.
What comes back:
01
Where it will be read differently from what you meant
Not spelling, and not tone. The places where a reasonable person in that room could take a different meaning from the one you intended, and what makes that reading the easy one.
02
Which misreading actually costs you
The line that goes wrong is rarely the one you were worried about. You find out which reading carries the consequence, so you spend your remaining time on that.
03
What to change, on your own words
Specific, on the text in front of you, before it goes out. Not principles to apply next time.

Without rewriting it in someone else's voice, and without another person seeing the draft.

Open it in WhatsApp
The point
Being understood is not the finish line. It is the halfway point.
— the distinction the whole thing is built on
Who built this
Leonardo Zangrando spent over twenty years in corporate strategy consulting, working with boards and executive teams across Europe. He noticed the same pattern consistently: the strategy was right, but it dissolved between the room and the organisation. Drift is the read he wished leaders had while the message was still theirs to change.

Clients include BBC, Novartis, Tesco, Salesforce.
The research
Research published in Harvard Business Review found that actual strategic alignment within organisations is two to three times lower than leaders perceive it to be, the gap between what a leader believes has landed and what has actually been understood is not an exception. It is the norm.
Open it in WhatsAppNo account. Nothing to install. It runs in a chat.

You will not be unclear.
You will be misinterpreted.

One is a writing problem. The other is the one that costs you a quarter.

Open it in WhatsApp