Talk for Impact · Working together in 2027 Waitlist · Q1 2027
Q1 2027

You set out the strategy. Nobody pushed back. Nothing changed.

If you want next year to start differently, join the waitlist for CRAFT 91: 91 days of one-to-one work with me, starting in Q1 2027. Sign up and you'll hear first when places open.

Join the list Five quick questions after your email, so I know where you are starting from.
Relevant for CEOsManaging DirectorsFoundersCOOs
What the work is for:
01
A strategy that arrives the way it left the room
What you decide is what the organisation does, without you translating it in every meeting.
02
Teams moving from the same understanding
Different teams and different levels, one reading of what matters and why.
03
The rooms that matter, prepared properly
Board, all hands, investor call: what you intend to happen decides how the message is built.

Without workshops, posters or a communications programme.

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From conversations with leaders
A turnaround managing director inherited a hostile union in his first week. For months he held a weekly town hall, explaining not what he wanted but why. The plant doubled its profit. His words: “It's not about a room, a group, an event, it can take months to years, but it needs to start.”

A turnaround managing director, in his own words. Names and companies are left out.
Who built this
Leonardo Zangrando spent over twenty years in corporate strategy consulting, working with boards and executive teams across Europe. The same thing happened consistently: the strategy was right, and it dissolved somewhere between the room and the people who had to act on it. CRAFT 91 is the work he does with leaders so that it stops happening.

Clients include BBC, Novartis, Tesco, Salesforce.
The research
Julia Dhar and her colleagues at BCG put an undescribed change to six thousand people in a dozen countries, a thousand executives and five thousand everybody else. Seventy per cent of the executives felt positive about a change they knew nothing about. Fewer than half of everybody else did. Reported on HBR IdeaCast, alongside The False Alignment Trap, Harvard Business Review, July 2026.
Join the listFive quick questions after your email, so I know where you are starting from.

I work one to one, with at most five leaders at a time.

Decisions like this often take a few months. Joining the list commits you to nothing, and you hear first when Q1 2027 places open.

Join the list