Talk for Impact · Snapshot Three minutes
Six questions

How many times have you explained the same thing again?

SNAPSHOT: Six questions about the last time you set a direction that mattered. Three minutes. Three scores at the end.

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Relevant for CEOsManaging DirectorsFoundersCOOs
What the three scores tell you:
01
How far it had to travel
How many people have to act on what you said, and how many layers sit between you and the last of them. You did not choose this one and you cannot fix it by trying harder.
02
Whether anybody checked
Whether anyone asked what people came away with, and what came back when they did. This is the one you can move, and most rooms have never moved it.
03
What it has cost you since
How many times you have explained the same thing again. That number is the proof the first two are real rather than theoretical.

Six questions about one event you have already had. Nothing to prepare, nobody else to involve, and nobody is asked how they feel.

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Who built this
Leonardo Zangrando spent over twenty years in corporate strategy consulting, working with boards and executive teams across Europe. The same thing happened consistently: the strategy was right, and it dissolved somewhere between the room and the people who had to act on it. This is the instrument he built to find out where.

Clients include BBC, Novartis, Tesco, Salesforce.
The research
Julia Dhar and her colleagues at BCG put an undescribed change to six thousand people in a dozen countries, a thousand executives and five thousand everybody else. Seventy per cent of the executives felt positive about a change they knew nothing about. Fewer than half of everybody else did. Reported on HBR IdeaCast, alongside The False Alignment Trap, Harvard Business Review, July 2026.
StartNothing to sign up to beyond your email. Your scores appear straight away.

It does not tell you what to do.
It tells you how exposed you are.

SNAPSHOT tells you how far your last one had to travel, whether anybody checked, and what it has cost you since.

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