Wednesday 4 November · 17:00 UK

Close the year knowing your strategy reached the people who have to deliver it.

A live session for CEOs, MDs and founders on Wednesday 4 November at 17:00 UK. Discover where a strategy agreed in the room changes on its way down, and how to find out before it costs you.

Save my place Six short questions after you register, so the session can start from your situation.

In the session:

Where the meaning changes on the way down

Which layer, which words, and why nobody in the room can see it happening.

How to find out what arrived

Without a survey, and without asking anybody whether they understood.

What to do with the answer before the new year

So January starts from what your people actually took away, not from what you said.

Live, with time for your questions.

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From conversations with leaders

A general manager set a clear strategy: give up volume, move upmarket. His team understood it. Some told him they disagreed, then said fine, let's do it. They never did. In big companies, he told me, people wait it out, because next year there will be another initiative.

A general manager, about his own team. Names and companies are left out.

Who built this

Leonardo Zangrando spent over twenty years in corporate strategy consulting, working with boards and executive teams across Europe. The same thing happened consistently: the strategy was right, and it dissolved somewhere between the room and the people who had to act on it. This session is about where it happens, and how to find out.

Clients include BBC, Novartis, Tesco, Salesforce.

The research

Julia Dhar and her colleagues at BCG put an undescribed change to six thousand people in a dozen countries, a thousand executives and five thousand everybody else. Seventy per cent of the executives felt positive about a change they knew nothing about. Fewer than half of everybody else did. Reported on HBR IdeaCast, alongside The False Alignment Trap, Harvard Business Review, July 2026.

Save my placeSix short questions after you register, so the session can start from your situation.

Wednesday 4 November, 17:00 UK.

Live on Zoom. Register here, then confirm your place on Zoom and the invite goes straight into your calendar.

Save my place